The font style 'Serif' is normally used in text which is meant to come across as more intelligent and formal. the font adds extra parts on the edges on the individual letters to give them the "upper class" appearance. Whereas Sans Serif means without Serif (without the added edges), this font style is often used in daily magazines and other media texts, it is seen as a more informal font but can also become very effective in advertisements.
Audience of Media Text.
The media text i analysised was the front cover of the 'Daily Mail'. Just from the style,fonts and layout of the front cover I was able to see who the aimed audience were. The font style throughout the newspaper was mainly Serif, this gave it an upper class and more intelligent feeling. There were very little images and colours on the cover which implied the audience didn't buy the paper for the look, but for the text content which also suggest a sense of intelliance in the audience.
Reveal and Company
Codes are the similarities betweens things, in this case between two magazines. The codes between the two magazines I compared were the little writing, big, bold pictures and the prices were nearly the same. The use of the pictures attracts the audiences eye and make it more appealing, both magazines include celbrity gossip and and news becuase it is aimed at target audience.
Conventions are the differences between the two magazines. The conventions of the two magazines were the use of items included in the magazine and the title on one magazine was mainly covered up by the use of so many pictures and bright, vibrant colours.
