Horror Research- Paranormal Activity

This trailer for Paranormal Activity was very effective with its aim, its aim was to scare people (as a real horror should) and make the audience want to see the film. I liked the fact that with this trailer the audience do not actually see too much of the film so it does not give the whole story away. I also feel that if the monster/horror icon or character is not seen it works better on the audience as they can let their imagination create their own impression or look of the character which in my opinion makes it scarier.

This trailer was also well made because it shows real life reactions to the film, by having a pre-release screening of the film and recording people reactions it gives the audience an impression of the film. I think the use of the green filter and night vision effect is used well as well because the audience associate that with darkness, pitch black, as the fear of the dark is a very common phobia, it plays on that. A fairly iconic effect is used when the credit are on screen or the camera is cutting to a new part of the film, the effect makes everything on screen flicking slightly almost if there is a power cut.

I found that the  camera angles in the trailer were very clever because the scenes of the film that were shown were recorded using a hand held camera technique, and the scenes shot in the cinema both make the audience feel that they are in the same position/room.